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Culture throughout the world plays a mutually beneficial role in the consumer markets of a society. Through culture, consumers are able to identify the products most important to them, and at the same time, culture is able to adapt to what buyers and sellers desire at any given moment.Throughout the many cultures found in the world, consumers have behaved predictably. While each society may have different values, the level of consumption as compared to other cultures is relatively equal. Globalization ensures that consumers adopt the same process when buying goods and services.The way a consumer buys, uses, and values a product is independent of cultural influence. A consumer may purchase desired products and still practice the beliefs and customs of their culture. Even the organizations responsible for bringing various products to consumers operate without regard to cultural sensitivities.Consumers in different cultures value different things. These values, which can be unique from one culture to the next, impact not only what kinds of products these consumers buy, but also who they buy them from, how they buy them, and for what uses and reasons.Consumers in different cultures value different things. These values, which can be unique from one culture to the next, impact not only what kinds of products these consumers buy, but also who they buy them from, how they buy them, and for what uses and reasons.
