Conducting a video conference is now a popular means of communication in the business world. This telecommunications technology allows two or more locations to communicate by simultaneous video and audio transmissions. It's designed to serve conferences or meetings in multiple locations. The advantages are obvious: no more lengthy phone calls or complex correspondence with business contacts, partners or offices overseas. This relatively low cost, fast, effective communication method has made significant inroads in not just a business context, but also education, medicine and media.