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It is believed that the only purpose of advertising is to make people buy something. It is undeniable that this is the ultimate, overall goal, but there are other equally essential, yet more subtle, aims of an advert as well. For example, people may not buy something as a result of an advert, but that advert will have improved awareness of that product and brand. Sufficient advertising will reinforce that awareness so when people purchase something, they may choose the heavily advertised brand that can be easily remembered over others; purely on the basis that they may have heard or seen that name and they are not as familiar with the other names or brands available.
