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The main aim of advertising is to sell products by getting them known and, here, brash, sensational ideas may often serve the purpose But by no means is all advertising aimed at promoting a new product or even a product at all. One of the most famous posters of the 20'h century shows. Lord Kitchener early in the 1914- 18 war pointing a finger, perhaps accusingly, at the entire male military-age population of Britain.