Below is a text with blanks. Click on each blank, a list of choices will appear. Select the appropriate answer choice for each blank.
It is surprising how many people still believe that advertising has little or no influence on what they buy. It is more surprising still when these same people admit to using a particular brand of, say, washing powder, toothpaste or cigarettes, and say they wouldn't change if you paid them - even after they've been shown that another brand is either just the same, better or cheaper. The fact is, people persuade themselves that they have never consciously made a deliberate decision to buy a product based on an advertisement they have seen. They may, however, own up to doing so when they come to buy a product they have never owned before and shop around for the best deal But there's no getting away from ads. They're everywhere, and they're designed very cleverly and carefully to play on your emotions. And it works: you remember the ads that make you laugh, or feel sad, or simply annoy you. Often you find yourself buying something simply - you tell yourself- to try it out, but how did this brand of this product get into your head? Another reason for supposing advertising works is the question: why would so many hard-headed business people spend so much money on something that didn't?
