Then a series of highly visible ecological problems created a groundswell of support for strict government regulation
In the 1960s and 1970s, corporations were in a state of denial regarding their impact on the environment.
The environmental revolution has been almost three decades in the making, and it has changed forever how companies do business.
In the United States, Lake Erie was dead. In Europe, the Rhine was on fire. In Japan, people were dying of mercury poisoning.
Today many companies have accepted their responsibility to do no harm to the environment.