We should emphasize the old-fashioned virtues of uniting in the face of a crisis, of resourcefulness and community action.

In his fascinating book Carbon Detox, George Marshall argues that people are not persuaded by information.

Our view is formed by the views of people with whom we mix.

He proposes that instead of arguing for sacrifice, environmentalists should show where the rewards might lie: that understanding what the science is saying and planning accordingly is the smart thing to do, which will protect your interests more effectively than flinging abuse at scientists.

Of the narratives that might penetrate these circles, we are more likely to listen to those that offer us some reward.